Brand Activations

Planning and coordination of experiential activations — from the creative concept to managing suppliers.

€2500.00

Full planning and coordination of brand activations: pop-ups, events, trade show stands, product launches, or any physical moment where your brand takes an active presence.

The price covers consulting fees — strategic, creative, and coordination work. Supplier costs (venue, catering, production, materials) are paid directly by the client.

⚠ Consulting fees are separate from any third-party supplier costs. All external services are quoted and managed independently. The consultant coordinates and compares proposals when required, but does not advance funds or handle payments on the client's behalf.

DELIVERABLES

Complete activation plan: concept, goals, mechanics, timeline, and checklist
Creative concept: naming, tagline, key messages, and visual proposal
Full copy for all activation materials
2 pre-activation social media posts (copy + design brief)
Supplier coordination and quote comparison
Executive presentation and delivery session

Typical timeline: 5 weeks from briefing.

Briefing session and activation scope definition
Complete creative concept for the activation, including naming, tagline, mechanics, and visual direction
Copywriting for all activation materials (advertising, merchandise, and communications)
2 pre-activation social media posts (copy and design brief)
Supplier coordination, including quotation requests, proposal comparison, and follow-up
Complete activation plan with preparation timeline and production checklist
Executive presentation and delivery session

An activation should ideally be planned at least 4–6 weeks in advance to allow sufficient time for supplier management, production, and communications.

No. The price covers consultancy fees only. I support the supplier management process and budget comparison, but all third-party costs are paid directly by the client.