Customer & Buyer Personas

Detailed profiles of your ideal customer — built from real data, not assumptions.

€800.00

We build 2-3 buyer personas through a structured process: internal team interviews, secondary research from analytics, social media and reviews, and synthesis into strategic, actionable profiles.

Each profile includes goals, frustrations, buying process, channels, and how to communicate with them in a way that resonates. These aren't generic templates — they're profiles that guide real decisions around channels, content, copy, and campaigns.

DELIVERABLES

Complete Buyer Personas document (2-3 profiles)
Visual persona sheets — 1 sheet per profile
Executive presentation
Presentation and activation session — Zoom

Typical timeline: 2 weeks from briefing.

⚠ The deadline may be extended if there are difficulties scheduling internal interviews. It is recommended to confirm availability before starting.

Briefing session and definition of the research scope
Internal interviews with the client’s team (founders, sales, and customer support)
Secondary research: analytics, social media, reviews, and industry benchmarking
Development of 3 complete buyer personas
Buyer Persona document with context and usage guidelines
Visual persona sheets — 1 canvas-style sheet per profile
Executive presentation
Final presentation and delivery session

Without defined personas, marketing is aimed at everyone — and ends up reaching no one. With clear profiles, every decision about channels, content, copy, or campaigns is based on a real reference.

Availability of team members who best understand your customers — typically founders, sales, or customer support.